It’s no news that a solid online presence is crucial for any business or public figure in today’s digital age. And with over two billion monthly active users, Instagram is one of the most popular social media platforms for individuals and businesses alike. Therefore, one of the first steps towards building your brand on Instagram is choosing the right username. In this blog, we will discuss the 3 most common mistakes to avoid when selecting an IG username for your business. Moreover, we will also tell you how to claim an Instagram username if it’s already taken.

3 Common Instagram Username Mistakes to Avoid

1. Choosing a complicated username

Avoid using long and complicated usernames that are difficult for your audience to remember. According to a study by the Nielsen Norman Group, people tend to remember a website or social media username that is short and easy to type. This makes it easier for them to search for and follow your brand on Instagram. So, keep your username simple, short, and easy to spell.

2. Using a generic username 

Although sometimes it can be a good idea, choosing a generic username like @cats or @wines is generally not recommended. Such usernames don’t reflect your brand’s unique personality and can make it harder to build a brand following. In fact, a study by Hubspot found that 70% of brand engagement on Instagram comes from non-followers. This means that people discover new brands on Instagram every day, even if they’re not following them. Hence, if you claim a unique Instagram username that reflects your brand more accurately, it will make it easier for people to discover and engage with you on the platform.

3. Not researching well before choosing a username

Before you claim an Instagram username for your business, it’s vital to conduct some in-depth research. For instance, you may want to check out the usernames of some of your competitors and research relevant keywords that people are likely to use when searching for businesses in your niche. You must also ensure that your chosen username does not infringe on anyone else’s trademark or intellectual property rights. According to a report by Hootsuite, there are over 25 million active businesses on Instagram. So it’s crucial to choose a username that can help you stand out.

However, with so many accounts on the platforms, your desired Instagram username may sometimes already be taken. It can become even more frustrating when you realize that the username is also inactive. However, there’s a way you can claim such Instagram usernames for yourself.

How to Claim Your Desired Instagram Username?

There are a few ways to claim an inactive Instagram username, such as contacting the original account owner or reaching out to Instagram support. But not all the ways guarantee success. 

Yet, one path that does guarantee success is choosing our special Instagram username claim service. At Digital Nod, we help our clients claim their desired inactive Instagram usernames with a 100% guarantee, ensuring that their brand identity remains consistent across all social media platforms.

To claim your desired Instagram username, simply reach out to our social media agency and provide us with the username. Our team of experts will do the necessary research and work on your behalf to secure the username for you!


Thus, it’s clear that choosing the right username on IG is a crucial step in building your online presence. Avoid the common Instagram username mistakes mentioned in this blog, and take advantage of our Instagram username claim service to secure your desired username today! Remember, your Instagram username is an extension of your brand, so make sure you choose wisely.

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