Artists today live in a golden age where the hype for digital assets, also known as Non-Fungible Tokens (NFTs), is at its peak. According to an industry report by DappRadar, NFTs amassed over $23 billion in sales in 2021. This shows the supreme potential this industry has for those who can tap the opportunity. For digital artists, it is easy to mint an NFT and list it for selling on an NFT marketplace. However, what’s difficult is marketing and actually selling them. For this, you need the right NFT marketing plan to promote your digital art for a quick sale.
No matter how great your digital art skills are, an NFT marketing strategy is vital to gain traction around your art. Artists like Beeple, XCOPY, Tyler Hobbs, or FEWOCiOUS didn’t become popular by just creating art. They know how to leverage the right strategies for NFT promotion.
With that said, here are the top 4 NFT marketing strategies to promote and sell NFT art:
Social Media Marketing
Social media platforms like Instagram and Twitter have become invaluable tools for marketing NFTs. A large user base of these platforms comprises younger generations enthusiastic about NFTs and digital art. You can easily share information about your creations and generate hype and excitement about your NFTs here.
You can also interact with potential buyers on these platforms. Furthermore, Twitter and Instagram allow artists to showcase their digital creations and gain exposure. Both these platforms have different tools and features to promote NFT.
For instance, Twitter allows users to upload NFTs as their profile pictures. A user would need to have a Twitter Blue subscription for this. A Twitter Blue user can link their NFT wallet and upload an NFT as a profile picture. Hence, if you are skilled at creating profile picture (PFP) NFTs, Twitter provides an excellent opportunity for NFT promotion.
On the other hand, Instagram, being a visual-based platform, is naturally beneficial for NFT marketing. What’s more, Instagram now even offers a dedicated NFT marketplace for artists. Mark Zuckerberg first announced the plans on March 2022. And in May 2022, this new feature was launched in its beta version.
NFT Public Relations
Press coverage in leading blockchain publications is another great avenue for NFT marketing. Media coverage helps to spread the word about your digital art. Leading fintech publications have a broad audience interested in the latest developments in blockchain and NFTs. You can feature your art in such publications by leveraging targeted PR strategies.
Press articles in such publications can lend credibility to your art, as readers will see that industry experts have recognized it. This can help increase your art’s visibility and potentially attract more buyers.
Another excellent NFT marketing strategy is to build a community around your artwork. Community-based platforms like Discord, Reddit, and Telegram are perfect for this. These platforms offer a variety of features to promote NFTs, such as creating discussion threads and uniting users sharing common interests.
Moreover, you can also make your audience feel unique and special. Platforms like Discord have options to create invite-only channels. Hence, when you invite potential buyers to join your NFT channel, they will feel privileged.
Influencer marketing plays a massive role in the world of crypto and NFTs. Remember when Elon Musk’s single tweet about Dogecoin skyrocketed the coin’s value?
Even if Elon Musk doesn’t tweet about your digital art, influencer marketing can garner a similar result. You can partner with crypto and NFT influencers like Beeple, Pranksy, PAK, and others. When these influencers share your NFTs, they reach a broad audience base, fetching greater exposure for your art.
An excellent example of NFT influencer marketing is when Gary Vee promoted the CryptoPunks art collection and sold them to celebrities like Mr. Beast, Logan Paul, and others. Similarly, there’s Farokh, with over 332K followers on Twitter, who reads and shares information about NFTs and Web3.
You can collaborate with any such NFT influencer as a part of your NFT marketing strategy. Select an influencer with a large audience base willing to learn and share about your NFTs.
Need Professional Help?
NFT marketing is not rocket science. If you are a digital artist, you can implement the above strategies to promote and sell your digital creations. However, the process gets much easier when you seek professional help, especially if you’re into creating multiple NFTs.
As a premier agency for NFT promotion, Digital Nod can remove all the NFT marketing burden off your shoulders so that you can focus on what you are best at — creating and minting new NFTs! Contact us today to leverage our best-selling NFT marketing services, and let us take your digital art ‘to the moon!’