Over the past decade, social media marketing has completely revolutionized the world of advertising and branding. Social media content marketing is something that many businesses have been leveraging, particularly considering how rewarding this branding tool can be. However, there is also a downside: it is quite erratic. Social media trends change and evolve every so often, with older ones being slowly forgotten and newer ones replacing them.
Considering the growing importance of social media for brands, we created this blog to help you put your best foot forward in 2022. As per our experts, below are the top five trends you should focus on in 2022 when developing your social media marketing strategy.
Top 5 Social Media Marketing Trends of 2022
Creating a comprehensive social media strategy tailored for your brand can be challenging, but fortunately, 2022 has some great trends in store.
The social media marketing strategy trends are all focused on customers, their requirements, and their behaviors. After all, your customers’ needs and requirements should be your number one priority if you are to make profits as a business. When your clients are happy, they will stick around, resulting in a larger and more loyal customer base and more profits for your company.
Having said that, let’s dive straight into the top five social media marketing trends of 2022 without further ado:
- Social Media Will Be Dominated by Cryptos and NFTs
Every year or two, a new industry or trend takes over the social media landscape, particularly in terms of profitability, audience engagement, and public interest. Now that technologies like blockchain and decentralization have become so popular and successful, crypto and NFT projects are likely to take over social media in 2022. More specifically, they will be promoted more than ever via different social media platforms.
If you’re looking to promote your crypto or NFT project through social media, we’re here for you. Digital Nod is the number one crypto marketing agency for ambitious NFT and crypto projects, and we can help you achieve your business goals quickly and efficiently.
Through our services, we offer something new and original to promote your project by leveraging social media — Twitter DM marketing for crypto and NFT. Twitter, as you know it, is the best marketing platform for cryptos and NFTs, as the entire crypto community enjoys a thriving presence on this platform. We help crypto projects tap this golden opportunity by enabling them to reach out directly to 250,000–500,000 Twitter profiles interested in the crypto niche with their marketing pitch via DMs. Our tried-and-tested targeting, expert copywriting, and guaranteed delivery have brought fantastic results for numerous crypto and NFT projects to date.
- Verified Profiles Will Get More Engagement
People have become more aware of the dangers of the Internet, such as identity theft, cyber scams, and more. Since such unfortunate situations are becoming so widespread, people are starting to refrain from working with brands that aren’t verified on social media.
As such, having a verified social media profile will become essential in 2022 as this solidifies your credibility and trustworthiness. Moreover, it assures your audiences that they are interacting with the brand they think you are and not an impostor.
Social media verification is a trend that is here to last, and with more and more businesses entering the race for the blue check next to their name, there is a lot of competition. Getting verified on social media isn’t easy as it is, and it is likely to become even more challenging in 2022.
Fortunately, Digital Nod can help you out in this regard. We are the pioneers in the industry when it comes to social media verification. Over the years, we have helped thousands of clients get verified on social media, whether it be on Instagram, Facebook, Twitter, or TikTok. We have the necessary skills, connections, and expertise to help you get verified with the quickest turnaround times.
- TikTok and Instagram Reels Will Continue to Be in High Demand
It’s no secret that short, crisp, and highly entertaining videos on TikTok have become a hot favorite in the social media world in the last few years. Short-form video content has been in huge demand, and with newer avenues like Instagram Reels and YouTube Shorts, the trend will continue well into 2022.
This form of content is not only fun but can also be extremely useful in social media content marketing. A lot of brands have woken up to this realization and are now leveraging short videos to promote their product or service in innovative and quirky ways.
The main reason why short-form videos are trending and should be implemented in your social media planning is the reducing attention span of audiences. Modern viewers have a much shorter attention span, and they tend to lose interest quickly; therefore, marketing content needs to be crisp, creative, and straight to the point in order to attract this audience group’s attention.
- Social Commerce Will Grow
Social commerce is something that has always been a part of an effective social media marketing strategy since, after all, the main aim of a marketing campaign is to sell a product or service. However, with the introduction of various shoppable features on different social media platforms, such as Facebook Marketplace, Instagram’s shoppable stories, or even live streams on buying-selling groups, social commerce has received an impetus. This trend will grow even more in 2022 as audiences look to streamline their shopping experience and make purchases through their preferred social media platforms directly.
- Social Media Marketing Budgets for Brands Will Increase
As more and more brands realize the importance of social media in their marketing efforts, their allocated budget for this field will also increase. Brands are now realizing that social media isn’t just a platform for earning brand awareness but also an effective tool for generating higher revenues. This is why marketing spends on social media will increase significantly in 2022, whether it be for pushing direct ads, publishing sponsored content, influencer marketing, or building a dedicated social media marketing team.
As the digital world is continuously evolving, social media trends will also keep changing at every instant. Hence, you must always be on your toes and conduct your own research to stay up-to-date with the latest trends. Having said that, keeping atop the five trends mentioned in our list will surely be beneficial in 2022, as these are trends that are here to stay.
At Digital Nod, we have helped thousands of brands up their social media game by capitalizing on the most happening trends and become forces to be reckoned with in the digital world. If that sounds like something you would like to achieve, contact us right away!