In today’s digital age, it’s crucial for businesses to have a strong online presence for success. As a result, leading brands are turning to digital PR agencies to help them establish themselves in the online media world.
According to a 2019 survey conducted by the Public Relations Society of America (PRSA), approximately 60% of organizations in the US utilize the services of digital PR agencies. The study also found that companies across various sectors, including technology, healthcare, finance, and others, rely on external PR expertise to manage their public relations efforts.
Therefore, it’s clear that digital PR firms are in great demand right now. Yet, if you’re still wondering why, this blog is for you!
5 Reasons Leading Brands Hire Professional Digital PR Agencies Like Digital Nod
Expertise and Knowledge
Professional digital PR agencies have a team of experts who specialize in various aspects of online PR and marketing, including influencer outreach, content creation, and press coverage. These experts have the knowledge and experience to create effective digital PR strategies to help businesses reach their target audience and crush their marketing goals. Moreover, an experienced PR agency will also have the expertise and access to work with the latest tools in the industry.
Network and Resources
An established digital PR firm has extensive networks and resources that can help its clients reach a broader audience. Such an agency would have direct relationships with leading journalists, bloggers, and publications. As a result, it can help its clients get guaranteed media coverage in famous publications and increase their brand visibility.
Reaching out to and grabbing the attention of journalists can be challenging. In fact, Muck Rack’s State of PR 2022 report shows that getting responses from journalists is the biggest challenge for 52% of PR and marketing pros. This is where a proven network nurtured over years of collaboration can make the difference you need.
Innovation and Creativity
Innovation and creativity are crucial to the success of any marketing campaign, and PR pros are masters at it. A professional digital PR agency provides fresh, innovative ideas and creative solutions to help its clients stand out in a crowded marketplace.
Moreover, it can help you develop and execute PR campaigns tailored to your brand’s unique needs and goals.
Crisis Management Expertise
In today’s hyper-connected age of social media, businesses must always have a plan in place for managing crises. A digital PR agency helps brands develop and implement effective crisis management strategies. However, its responsibility is not limited to just having a reactionary plan to negative circumstances. Digital PR firms also help clients with proactive ORM strategies to tackle reputation crises as and when they arise.
Online PR agencies typically have a team of crisis management experts trained to handle various potential online reputation threats. These could include negative reviews, social media backlash, data breaches, and other emergencies.
Cost-Effectiveness
Hiring an online PR agency is also considerably more cost-effective, contrary to popular belief.
Firstly, digital PR generally gives brands a greater bang for their buck compared to traditional PR methods. It allows brands to reach a larger audience with less investment. For example, you can share content on social media platforms like Instagram and TikTok for free and go viral. On the other hand, you would need to have a good budget for promoting your brand through a television commercial.
Secondly, hiring a professional PR agency means you don’t need to invest in building an in-house team. Building an in-house PR team having the necessary expertise to deliver successful campaigns can be both costly and time-consuming.
Looking for a Professional Digital PR Agency?
Therefore, it’s evident that digital PR agencies bring multiple benefits to the table for brands and businesses. They offer their expertise and knowledge, network and resources, innovation and creativity, crisis management expertise, and cost-effectiveness. This is why leading brands hire a professional digital PR agency to stay ahead of their competitors and achieve their marketing goals efficiently.
If you are looking for a reliable digital PR firm, your search ends here. At Digital Nod, we offer comprehensive digital PR solutions, including guaranteed press coverage on leading publications like Forbes, Yahoo, etc. Whatever your marketing goals, we have a PR solution for everyone. Contact us today to elevate your brand to the next level with our industry-leading digital PR services!
