Making a solid impression on Instagram is vital for businesses to reach their target audience and build brand awareness. However, with over a billion accounts on the platform, differentiating yourself or your brand can be challenging. This is why a catchy Instagram username is essential. But sometimes, your desired Instagram username may be already occupied by an inactive account. This is when you must leverage the power of the Instagram username claim service to redefine your brand on social media.

This blog will explore the top five reasons why the correct Instagram username can make or break your brand image. Moreover, we’ll also tell you how to claim an inactive Instagram username.

Why the Right Instagram Username Can Make or Break Your Brand Image

The importance of a rightly chosen Instagram username cannot be understated for the following reasons: 

  • It gives your brand an identity: Your Instagram username is how users can identify and connect with your brand. So choosing a name that is easy to remember and aligns with your brand’s values and identity is essential.
  • It makes your brand discoverable: A well-chosen Instagram username can make your brand more discoverable and help you gain new followers and potential customers.
  • It gives you consistency across social media: Your Instagram username should be consistent across all social media platforms to increase brand recognition and avoid confusion.
  • It helps your brand stand out: A unique and creative Instagram username can help your brand stand out from competitors and create a solid first impression.
  • A poor username can make finding your brand difficult: A poorly chosen Instagram username can do more harm to your brand’s image than you think. It also makes it difficult for users to find or engage with your content.

Hence, it’s clear why choosing the right Instagram username for your brand’s account is crucial. But what to do if your desired Instagram username is already taken? And if an inactive account is occupying that username, it hurts you more. However, there’s a way to get such usernames through a specialized service called Instagram username claims.

How to Claim an Instagram Username

The usual ways to claim an Instagram username include the following:

  • Contacting the account owner to buy the Instagram username.
  • Reaching out to Instagram support. 
  • Taking legal action if you own the rights to the brand name.

However, these routes are usually time-consuming and expensive and may not guarantee success. But there’s an easier and guaranteed alternative: Digital Nod’s Instagram username claim service. We can help you claim an inactive Instagram username quickly and efficiently.

With an apt username to fit your brand’s online persona, you can kick off your journey to social media success. And once your account starts getting some traction, we can also help you get the coveted Instagram blue check.


In conclusion, having the perfect Instagram username is non-negotiable if you want to make it big in the online space. Your username serves as your digital identity and plays a crucial role in establishing your brand’s online presence, attracting followers, and promoting engagement. Contact us today to claim your desired inactive Instagram username!

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