It’s no news that social media is the biggest lead-generating machine for businesses in the digital age. Moreover, social media influences 75% of B2B buyers to make their purchasing decisions. Hence, it’s critical to leverage these platforms if you want to stay ahead of your competitors. With the right strategy and help from an experienced social media marketing agency, you can become a digital powerhouse.
Without further ado, let’s dive straight into the top five techniques to boost your social media presence:
Verify Your Social Media Accounts
Social media verification is a certificate of authentication from the concerned platform itself. The blue verified tick on platforms like Twitter, Instagram, and Facebook indicates that an account is credible and genuine.
Verification is vital for social media growth. In fact, a verified account has a 30% higher engagement rate as compared to non-verified accounts. And it’s not hard to understand why.
The coveted blue tick awards instant credibility, authenticity, and trust to an account holder. Regardless of your industry, users are more likely to engage with you if you have this badge . Moreover, the blue tick also helps you get discovered and opens up chances for collaborations.
When it comes to getting verified on social media, each platform has its own unique eligibility criteria. While these could include different factors, a common criterion for verification is proving your notability. This can be a little challenging to achieve on your own. The solution: consulting an agency offering guaranteed social media verification services.
Invest in Social Media Engagement
Social media engagement includes factors such as likes, comments, clicks, retweets, shares, etc. When an account gets more engagement, it leads to social media growth. A higher engagement rate helps your brand come across as legitimate and trustworthy. It signals to your target audience that your brand has a loyal following, thereby piquing their interest.
When your customers see others engaging with your brand, they are more likely to place you over your competitors. In fact, your social media engagement rate almost acts like a sort of review. The higher it is, the greater the chances that you’ll gain a new customer.
Hence, investing in social media engagement is a must for all brands. Moreover, increased engagement also places you in the good graces of search engines.
Host Giveaways for Organic Growth
Free — it’s everyone’s favorite word! Why not leverage it for social media growth, then?
Giveaways are online contests where the participants need to perform certain tasks. In the end, the winner gets a free goodie, voucher, or cash prize.
You are free to make your own rules here. For instance, you can ask users to like and share your post, follow your account, and tag five friends to become eligible for the contest.
Hosting giveaways can result in several benefits. For one, the comments, likes, and shares increase your engagement rate. This helps bring your account to the top in the explore tab, thereby boosting your visibility. You may even team up with a popular giveaway host for this.
Further, giveaways are one of the most efficient ways to boost your follower count organically. No other social media follower growth plan can deliver as many real followers as giveaways.
Share Your Achievements and Press Features
Sharing your achievements on social media positions you as one of the leaders of your industry. This marketing strategy is aimed at generating awareness about your capabilities and thought leadership.
Another clever strategy for boosting your credibility is sharing your press features with your followers. Whenever you get featured in the press — be it through articles, news stories, or sponsored posts — share it on your profile. This will signal to both your peers and followers that you are not to be taken lightly.
However, we know that getting featured in the press is not as easy as it sounds. And that’s where an agency for sponsored PR comes in. With the help of an online PR agency, you get the chance to promote your brand in esteemed publications like Forbes, Entrepreneur, and more.
Post Content That Adds Value to Your Audience’s Lives
Ultimately, it’s important to remember that your social media audience owes you nothing. If you fail to add value to their lives, they will stop viewing your content and eventually stop buying from you.
The surest way to ensure constant growth is by posting high quality content. Ensure that your posts are error-free and fact-checked, along with being mindful of your audience’s sentiments.
Start by listening to your customers. What do they need the most? How can you make their lives easier?
As any social media marketing agency worth its salt would suggest, one of the best marketing strategies is to directly answer the questions that your customers are asking. Experiment with different forms of content, including written content, pictures, videos, etc. The possibilities are endless, as can be your viewership.
How a Social Media Marketing Agency Can Help
Hiring a professional social media marketing agency has several significant advantages. You can rid yourself of the challenges of building a dedicated marketing team and conducting market research. Additionally, by hiring an experienced agency, you’ll also place your brand’s social media growth in the hands of proven experts. What’s more, hiring an agency is also more cost-effective than building a dedicated social media team.
Even the most successful influencers hire social media marketing agencies. Seeing the plethora of benefits that an agency offers, it all makes sense. From strategizing to promotion and management, an agency can take care of every aspect of your social media growth. At Digital Nod, we’ve been helping brands and public figures boost their online presence and bump up their sales through our targeted social media marketing services for many years. Backed by a skillful team having years of experience, we can help bring you under the spotlight in the social media world with our guaranteed services. Are you ready to take the next step?