Over the past decade, social media marketing has completely revolutionized the world of advertising and branding. Social media content marketing is something that many businesses have been leveraging, particularly considering…
It's no news that digital marketing has revolutionized the business world in recent years. In fact, it has even taken over traditional forms of marketing as a large chunk of…
Twitter is one of today's leading social media platforms because it evens the communication field between brands and customers. So, it's no wonder that over 200 million daily users flock…
Since its appearance in the social media scene in early 2018, TikTok has become the world’s hottest video-sharing platform. It has given numerous entertainers, musicians, skit makers, influencers, and other…
With Bitcoin and other cryptocurrencies hitting new records, the blockchain ecosystem is expanding wildly. We know that blockchain technology has the power to change the world. And in this blog, we explain how…
In a recent video message, Head of Instagram Adam Mosseri announced the key areas the social media platform will focus on in 2022. According to Mosseri, the company’s priorities for 2022 will include a greater emphasis on transparency,…
One of the major hurdles you will witness when getting your startup off the ground is establishing an initial reputation in the industry. With minimum brand recognition, a handful of…
Being mentioned in an article, included in a round-up of recommendations, or featured on a leading news website are all great ways to get yourself noticed by a new audience.…
The holiday season sets the tone for celebration and gratitude. And it also offers a good deal of opportunities for business owners and professionals to attract new clients, expand into…
Media coverage can have a significant impact on your personal brand or business. It is the first step towards getting your message out to your audience. It is imperative to…
Instagram addiction is a growing phenomenon across the world. While the popular social media platform offers unprecedented entertainment, connectivity, and information, its overuse constrains users everywhere and affects them adversely.…
On Thursday, the world’s largest social networking giant, Facebook, took the plunge toward an overhaul and announced rebranding itself as Meta to encompass its virtual-reality vision for the future. The…
A bad review is every business owner’s nightmare. Consumers almost always read reviews and trust what is posted online. From cosmetic services to mobile phones, it’s rare to make a…
Thanks to the power of the internet and social media platforms like Instagram, today we live in a highly connected world. However, with this newfound technological prowess, we are also…
It’s no secret that simply securing press coverage doesn’t equate to brand success. Stories have to be placed strategically in front of the right audiences. Thought-leadership has changed the way content is consumed. On…
It’s no secret that simply securing press coverage doesn’t equate to brand success. Stories have to be placed strategically in front of the right audiences. Thought-leadership has changed the way content is consumed. On…
Negative publicity, fake news, bad reviews, and unkind social media posts can severely knock your brand's reputation in a matter of minutes. Word of mouth can travel quickly to detriment your company's standing and reputation, undoing…
The 20th-century space race transformed the world and the way humans exist in it. Not a few years, but it was a decades-long worth of hard work, struggle, and dedication…
The largest microblogging and social networking site, Twitter, on Tuesday, admitted to having mistakenly verified a handful of fake accounts, which the company has now permanently suspended, weeks after restarting its…
The Tesla Chief Executive Officer Elon Musk is not just a prolific entrepreneur but also someone with a great sense of humor. The business tycoon, who keeps sharing funny and…