On Thursday, the world’s largest social networking giant, Facebook, took the plunge toward an overhaul and announced rebranding itself as Meta to encompass its virtual-reality vision for the future. The…
A bad review is every business owner’s nightmare. Consumers almost always read reviews and trust what is posted online. From cosmetic services to mobile phones, it’s rare to make a…
Thanks to the power of the internet and social media platforms like Instagram, today we live in a highly connected world. However, with this newfound technological prowess, we are also…
It’s no secret that simply securing press coverage doesn’t equate to brand success. Stories have to be placed strategically in front of the right audiences. Thought-leadership has changed the way content is consumed. On…
It’s no secret that simply securing press coverage doesn’t equate to brand success. Stories have to be placed strategically in front of the right audiences. Thought-leadership has changed the way content is consumed. On…
Negative publicity, fake news, bad reviews, and unkind social media posts can severely knock your brand's reputation in a matter of minutes. Word of mouth can travel quickly to detriment your company's standing and reputation, undoing…
The 20th-century space race transformed the world and the way humans exist in it. Not a few years, but it was a decades-long worth of hard work, struggle, and dedication…
The largest microblogging and social networking site, Twitter, on Tuesday, admitted to having mistakenly verified a handful of fake accounts, which the company has now permanently suspended, weeks after restarting its…
The Tesla Chief Executive Officer Elon Musk is not just a prolific entrepreneur but also someone with a great sense of humor. The business tycoon, who keeps sharing funny and…
The relevance of good Public Relations (PR) in a fast-growing digital world cannot be overemphasized. The advantages for organizations are far-reaching, ranging from maintaining a positive online reputation to increased…
The online world can be as lawless as the Wild West. There are unchecked rumors and unverified reviews everywhere you turn. In this world, negative PR can easily attach itself…
In today's digital world, your brand's online reputation and image are essential building blocks that they need to create a long-lasting and loyal customer base. Because of this, it is…
The importance of a personal brand can not be underestimated. Your carefully constructed personal brand allows you to seek out your audience and engage directly with them. Effective brand building…
In the dangerous age of 'Cancel culture,' unverified negative comments can sink the reputation of a brand rapidly. The internet is crowded with unverified hearsay that can result in creating…
With the rise of personal branding and the ability to engage instantly with brands online, the PR agency has undergone a total transformation. The media PR agency now has a completely new…
We all have an online persona, from LinkedIn to Facebook; we have been uploading our information online for numerous years to narrate our digital stories. But what can we do…
Social media verification, or the coveted blue tick next to your account name, has been continuously picking up steam for the past few years due to its ability to turn…
Every brand wants to leave its mark on the digital world and find a way to get global attention. With so many brands all competing for the same prize it…
Support in the journey to becoming a recognized brand online is a long path. Genuine digital agencies can share invaluable services with you. From helping you grow your online presence to…
Recognizable brands appeal to us because they are known to us. The foundations of a strong brand are built on trust, and consumers trust what they know. Beyond having an outstanding product…