Making a solid impression on Instagram is vital for businesses to reach their target audience and build brand awareness. However, with over a billion accounts on the platform, differentiating yourself…
It’s time to get excited! Instagram users can now see a prompt to “create your 2022 recap reel” on their profiles. This gives account holders a unique option to create…
Today, Twitter has become the modern battleground for thought leadership. It is a place to share news, express your opinions, and discuss events in real time. At the same time,…
Did you know that as of 2022, YouTube has over 51 million active channels? It's no surprise then that content creators and brands are battling to differentiate themselves on this…
TikTok went from being a new video app in 2018 to a worldwide phenomenon just a couple of years later. The Covid lockdowns provided exponential growth to TikTok, making it…
Instagram has become a micro-economy of sorts for social media influencers and content creators. As per Influencer Marketing Hub’s Creator Earnings Survey 2022, over 35% of the surveyed content creators “earn…
Becoming famous on Instagram and gaining the attention of your audience comes at a fairly high price! Hence, a hacked Instagram account is no less than a nightmare that everyone…
Short-form content has ruled social media for years. Examples include Tweets limited to 280 characters, advertisements as brief as two seconds, and short, viral videos. TikTok’s massive success in recent…
It’s no news that social media is the biggest lead-generating machine for businesses in the digital age. Moreover, social media influences 75% of B2B buyers to make their purchasing decisions.…
An estimated 63% of the world’s population uses the internet. This means that a whopping five billion people are active on the internet today, per Statista. This represents a tremendous…
Elon Musk’s acquisition of Twitter hasn’t been finalized yet. But that doesn’t stop him from making the headlines time and again. As the world patiently waits and watches the entire…
Twitter—the world’s go-to microblogging platform—has a quick one-to-many interaction model. This makes Twitter the best social media platform for businesses to reach out to a large audience. This is even…
As you plan out your social media strategy for the year, you should account for some emerging trends that will shape the digital marketing industry. Below are three of the…