Did you know that as of 2022, YouTube has over 51 million active channels? It's no surprise then that content creators and brands are battling to differentiate themselves on this…
Instagram has become a micro-economy of sorts for social media influencers and content creators. As per Influencer Marketing Hub’s Creator Earnings Survey 2022, over 35% of the surveyed content creators “earn…
Short-form content has ruled social media for years. Examples include Tweets limited to 280 characters, advertisements as brief as two seconds, and short, viral videos. TikTok’s massive success in recent…
It’s no news that social media is the biggest lead-generating machine for businesses in the digital age. Moreover, social media influences 75% of B2B buyers to make their purchasing decisions.…
Being mentioned in an article, included in a round-up of recommendations, or featured on a leading news website are all great ways to get yourself noticed by a new audience.…
As you plan out your social media strategy for the year, you should account for some emerging trends that will shape the digital marketing industry. Below are three of the…