Leveraging the power of online PR or public relations is vital for companies that want to build a strong, trustworthy brand narrative. Needless to say, PR also greatly boosts your marketing efforts. According to a recent report, nearly 64% of successful content marketers use media and public relations in their marketing strategies.
Thus, it’s clear that the role of digital PR for marketing and online brand building is paramount. However, with the ever-changing PR landscape, staying ahead of the competition can sometimes be challenging. Marketers and publicists need to stay up-to-date with the latest digital PR trends. Staying on top of the latest PR trends can help your business build trust, increase visibility, and enhance its reputation in the digital space. And to help you out, we’ve curated this list of the must-know trends shaping the digital PR landscape in 2023.
Top 5 Digital PR Trends of 2023
After 2020’s pandemic, the uncertainty in 2021, and the job cuts in 2022, digital PR pros have started adopting new strategies or modifying older ones, whether it be for press coverage or online reputation management. These changes, in turn, have shaped this year’s PR trends.
So, without further ado, here are the top 5 digital PR trends of 2023:
The Gig Economy Will Continue to Rise
According to the Pew Research Center, newsroom employment has decreased by a whopping 26% since 2008. On the other hand, the digital PR industry is continuously growing. In fact, IBISWorld’s data shows that the average growth of digital advertising agencies has increased by 25.2% from 2018 to 2023.
The numbers hint towards the decline in in-house staffing and growth in the gig economy. The number of companies outsourcing PR tasks is growing, and that’s a trend set to continue in 2023. With the growing competition, businesses have realized it’s best to let PR professionals do the job. As a result, the demand for experienced digital PR agencies like Digital Nod will continue to rise.
Increased Use of Artificial Intelligence
The use of Artificial Intelligence (AI) has increased across all fields in 2023, and digital PR is no exception. Per new research by CIPR, one in five PR professionals uses AI as a part of their strategies. Additionally, one in three PR professionals feels excited about using AI in digital PR services.
The use of AI in PR and marketing is not something new, but its effectiveness has greatly increased today. With tools like ChatGPT hitting the market, the use of AI in content creation has taken a significant upward step. As technology continues to advance, so will its capabilities of creating human-like PR content and crafting effective PR strategies.
Consumers, especially Gen Z and millennials, are becoming more socially and environmentally conscious. Data shows that 80% of Gen Z consumers are willing to consider paying extra for sustainable products, and over half are ready to pay around 20% to 30% extra.
These consumers expect the companies they support to share those values and take action to make a positive impact. This trend has been growing over the past few years and is expected to continue to gain importance in PR and marketing in the coming years.
This is why digital PR professionals are increasingly focusing on social responsibility and sustainability in their campaigns. This includes highlighting an individual or company’s commitment to ethical business practices, social causes, and environmental sustainability through online media coverages and press releases.
Diversity and Inclusion
Diversity and inclusion have seen growing emphasis in PR campaigns in the past years, and it is a trend that is expected to continue in 2023. One reason for this is the consumers’ increasing search for brands committed to diversity, equity, and inclusion (DEI).
Another reason is that promoting diversity and inclusion in your PR campaigns enhances your brand’s reputation and builds stronger relationships. When you show that you value diversity and inclusion, you can attract a more diverse customer base and foster more positive relationships.
Use of Data and Analytics in PR
Another PR trend that’s seeing a rise this year is the use of data and analytics to craft PR strategies. By analyzing data, PR professionals can better understand their audience, track the success of their campaigns, and make more informed decisions about allocating resources and targeting their messaging.
This can include analyzing social media engagement, website traffic, media coverage, and other metrics to understand the market.
Looking for a Professional PR Firm?
Having the proper knowledge of the ongoing PR trends can help you curate a better PR strategy. However, knowing the trends alone is not enough. You must also have the expertise, network, and resources to create PR pitches that can guarantee you media coverage in top-tier publications. And that’s where a professional digital PR agency like Digital Nod comes in.
Over the years, we have helped numerous brands and individuals 10x their ROI with our flawless digital PR plans. We have the right expertise and connections to capitalize on the PR trends mentioned above and give your brand a global and robust online presence.
Contact us today to learn more about our best-selling digital PR services to help you have the edge over your competitors!