In today’s fast-paced digital world, businesses and organizations must disseminate their announcements and updates to their target audience quickly and efficiently. One of the most effective ways to do this is by leveraging news websites for press releases.
We’ve already spoken about what a press release is and how to create a flawless one in an earlier blog. In this blog, we’ll talk about the top 5 news websites for press releases that brands can use. But before that, let’s understand the importance of press releases in marketing.
The Role of Press Releases in PR and Marketing
Press release distribution is critical to the success of any PR and marketing campaign. A release can include information about a product, service, event, or company.
Here are some ways in which online press releases can help organizations:
- Build a Strong Online Presence:
When top news websites publish your brand’s press release, you can create a buzz around your company. Pew Research states that most adults in the US get some form of daily news online. Hence, this can help you increase your brand’s reach and visibility.
- Improve Credibility:
People believe in content coming from top-tier publications and media outlets. Hence, when a popular news website publishes content about your business, it improves your credibility.
- Get High-Quality Backlinks:
If your official website receives backlinks from top-tier websites, Google gives it preference in search results. This helps you rank high on Search Engine Results Pages (SERPs), boosting your SEO and marketing efforts.
Top 5 News Websites for Press Releases
There are hundreds of news websites for press releases. However, credibility matters when selecting websites for press releases. Here are the top news websites where you can share press releases for your brand:
Yahoo is a US-based news website and a name that’s familiar to everyone. Launched in 1994, it is one of the earliest news platforms having a worldwide readership. On Yahoo, one can find news about everything — from politics and world events to entertainment, sports, and more. With around 3.3 billion monthly visits, Yahoo is the perfect place for press release distribution.
Business Insider features news stories about business, technology, markets, finance, sustainability, travel, etc. Additionally, it has multiple editions catering to people in different regions. This ensures that a press release published on Business Insider reaches a global audience.
Bloomberg is another top news website with multiple editions covering the worldwide population. The publication aims to power decision-makers with real-time and accurate market news. It covers news on markets, technology, politics, wealth, and economics.
Benzinga is a news website that deals with everything finance. It features stories about stock market movements, FinTech, crypto, personal finance, etc. Run by the company with the same name, Benzinga was founded in 2010 by Jason Raznick. For anyone looking for press release distribution about a finance-related product or service, Benzinga is a perfect choice.
Like Benzinga, Market Watch is also dedicated to financial news. However, this website goes above and beyond just finance. Besides stock market movements, investment planning, personal finance, crypto, etc., Market Watch also features stories about politics, entertainment, law, the environment, etc.
Distributing your press release to top news websites like the ones mentioned here can boost your PR and marketing efforts significantly. However, it can be challenging to get your press release published on these sites.
You have to start by selecting the right website and then pitch your story to journalists associated with them. If they like your pitch, your story goes live on these websites. However, Muck Rack’s State of Journalism 2021 report shows that a journalist receives an average of 5 pitches daily but only covers less than 5 stories weekly. Moreover, only 25% of these covered stories come from pitches. This shows how challenging it can be to get your press release featured through a direct pitch.
But of course, there’s an easier way! You can avoid all the hassle of dealing with journalists by contacting a premier digital PR agency like Digital Nod. We have been helping clients get guaranteed press releases on top websites for years. Our comprehensive solution covers everything from selecting the best websites for press releases to crafting the content and publishing it. Contact us today to get your express ticket to the top news websites for press releases!