This blog is a comprehensive guide explaining how to create a fool-proof marketing plan for your NFT project in 2022 and how an experienced NFT marketing agency can help you with the same.
The craze around NFTs is through the roof at the moment. NFTs are the hottest topic that is trending across all conversations, with popular celebrities like Snoop Dogg, Eminem, and Paris Hilton having launched their own NFT collections. In 2022, every popular financial media outlet and wealth guru is talking about NFTs and how these are being traded for millions as the world slowly moves towards a decentralized economy.
However, it is important to note that not every NFT becomes a hit. While there are collections like Bored Ape Yacht Club and CryptoPunks, which have been super successful, there are many projects that have gone bust. And the biggest difference maker between the successes and failures is a solid marketing plan.
NFTs — A Quick Overview
Before we delve deeper into the NFT marketing strategies, let’s have a quick look at what NFTs are and how the technology that powers them works.
NFT stands for non-fungible token. Simply put, NFTs are digital assets that are irreplaceable and unique to their core. All NFTs are part of a blockchain. Smart contract technology gives creators actual ownership of these assets. These assets cannot be interchanged or distributed. The higher their demand, the higher the value of an NFT.
Why Is an NFT Marketing Strategy Crucial to Promote Your NFT Project?
A well-planned-and-executed NFT marketing strategy can give your NFT project several advantages:
- Although the sky is the limit when it comes to the selling prices of the most successful NFTs (in October 2021, a CryptoPunk sold for $532 million!), not all NFTs enjoy the same success. With the extreme competition and a large number of options available in the NFT market today, a fool-proof marketing strategy is the only differentiating factor that can help you stand out.
- An NFT marketing strategy helps new creators to reach out and engage with a large audience, giving them a chance to promote and establish their brand. It helps the NFT creator bring people’s attention towards their project and build their brand’s identity on sound footings. For instance, Doge, a popular NFT centered around a viral meme, sold for nearly $4 million in June 2021 due to the hype created around it by an unmatched marketing strategy.
- Another significant reason to invest in NFT marketing is to educate your target audience about your offering and the technologies involved in it. As per the stats, more than 70% of Americans still don’t know what an NFT is or how it works. Therefore, an effective NFT marketing campaign will not only spread awareness about your project but also engage with a global audience that is eager to support new and emerging technologies.
Top 5 NFT Marketing Strategies
1. PR Strategy
A dedicated PR strategy must be one of the foremost elements of your NFT marketing campaign. The key objectives of any good PR strategy include positive outreach, engagement, and establishing a connection with your target audience. By getting featured on the right media publications and press, you can reach millions of people in the NFT space. It will let you communicate and engage with your readers in the most compelling way.
Digital Nod is the world’s leading agency when it comes to PR and marketing for NFT and crypto brands. We have helped hundreds of NFT startups get published in top blockchain media outlets and crypto blogs, like Bitcoinist, ZyCrypto, CoinTelegraph, NewsBTC, AmbCrypto, and more. Such publications have millions of dedicated readers, and getting featured in them can make your project stand out amidst the ever-growing competition.
Moreover, the foremost step for any startup to outshine its competitors is to establish its brand identity. If you are a new NFT company, getting your brand featured on such prestigious news outlets will help you establish authority in your niche and maintain a strong presence in the market.
2. Twitter Marketing
Social media is the most powerful tool for engaging and communicating with specific and targeted communities in today’s world. The highest percentage of social media users in the US are aged between 18 and 29. And interestingly, almost 23% of millennials in the US are actively involved in NFT trading and collecting. Hence, it’s clear that the majority of your target audience who would be interested in your NFT can be found on social media platforms.
Twitter is the go-to social media platform for the entire NFT community today. It is where everyone talks about trending and upcoming projects. Therefore, identifying, targeting, and connecting with the right audience here can prove to be an excellent marketing strategy in 2022.
If you’re wondering how to connect with the right audience on Twitter, Digital Nod can help. Through our Twitter DM service for NFTs, we can help you reach out to 250,000–500,000 interested Twitter users with your marketing pitch directly through DMs. We do this by leveraging our years of expertise, targeting, and copywriting skills. Our reliable Twitter DM marketing solutions have already helped several new NFT brands generate significant brand awareness and create a buzz around their projects.
Additionally, getting both your NFT brand’s and its founders’ accounts verified on Twitter can also help you add another layer of credibility to your project and generate more trust among your potential investors or buyers. You can easily achieve this with Digital Nod’s quick and effective Twitter verification service.
3. Influencer Marketing
Influencer marketing is one of the fastest-growing trends in the digital marketing world today, with product placements and endorsements by social media influencers playing a critical role in promoting a product or brand.
These public figures have a massive following on social media, and the younger audiences—which is the target group for most NFT projects—generally look up to them. Hence, it makes the most sense for businesses targeted towards the youth to partner up with influencers to promote their products. And like any other industry, the NFT community has its own influencers, such as OhhShiny, DeeZe, and Farokh. Reaching out to relevant NFT influencers and establishing professional relations with them to create compelling content around your NFT project can bring some serious attention to it.
The results may not be as quick as with some other marketing and PR strategies. Yet, working with the right influencers to promote your NFT brand is one of the most productive techniques you can use to bring in traffic and followers in the long term.
4. NFT Listing
Listing your NFT project on popular NFT marketplaces can be highly beneficial, especially if the goal of your project is to sell your NFTs. This will boost both the credibility and value of your project at the same time. Some of the most popular NFT marketplaces have thousands of daily visitors. So, if you list your NFTs here, you will have a much better chance of capturing the attention of a large audience.
Some of the most popular marketplaces for listing your NFTs and digital art in the current market include OpenSea, Rarible, Nifty Gateway, and SuperRare.
5. Content Marketing
Content has always been one of the most impactful mediums to market a product or service, whether it be to increase a brand’s visibility to the general public or make a direct sale. And 2022 is going to be no different.
When it comes to NFTs, there are different forms of content marketing strategies that a brand can adopt, such as blog posts, video content, infographics, and more, which can be posted on relevant websites and platforms. Moreover, posting valuable content related to your niche on community-based platforms like Reddit and Quora is another excellent way to promote your NFT project to the right audience.
Benefits of Hiring a Professional NFT Marketing Agency
As an NFT creator, marketing may not be your greatest strength, and many new NFT projects struggle with the fundamental question of where to get started when it comes to marketing. As such, outsourcing your branding requirements from a professional NFT marketing agency could be a wise move with many advantages:
● No need to build a dedicated team:
The most significant benefit of partnering up with an NFT marketing firm is that you don’t need to go through the hassles of finding, assembling, and hiring skilled individuals to build a marketing team in-house. You can leave it all on the professionals while you focus on what you’re best at.
● Proven skills and expertise:
A professional NFT marketing agency of repute has all the necessary tools and skills needed to promote a new project to its full potential. Using tried-and-tested techniques that produce real-time results, such agencies enable you to engage with the maximum number of users and create the loudest buzz within your community.
● Exclusive marketing tools and extensive network:
Another substantial advantage of working with an NFT market agency is the ready access to all the exclusive digital marketing tools and information you can get, which are either very expensive to buy as an individual or too complex to use on your own. Moreover, such agencies have established connections within the industry, which they can easily leverage to make your brand more visible to a larger audience.
Contrary to the traditional belief, hiring a professional NFT marketing agency is much more cost-effective than handling all the individual advertisement and promotional requirements yourself. Instead of spending separately on assembling a marketing team, buying dedicated tools, and creating content, you get an all-inclusive package at very economical rates.
The NFT technology has proved its immense potential and relevance to multiple industries, and we can safely say that NFTs are going to be a big part of the world’s financial future. In fact, the hype around NFTs is only expected to increase in 2022 and beyond.
With the exponential rise in the demand for NFTs, the competition in this space will also increase, and so will the need for good NFT marketing strategies. Following the trends mentioned in this blog while creating your marketing strategy will help put you on the right footing to take the lead ahead of your competitors. Moreover, if you feel like you need professional help to market your NFT project, don’t hesitate to reach out to the #1 NFT marketing agency in the United States — Digital Nod.