Online Reputation Management (ORM) plays a pivotal role in shaping public perception and building trust in the internet age. This is especially true for businesses and public figures, where negative online publicity can cause irreversible damage. According to a survey by BrightLocal, 87% of consumers read online reviews for local businesses, with 79% trusting them as much as personal recommendations.

However, there can be two ways to go about managing your online reputation — proactive & reactive. In this blog, we will delve into the differences between proactive and reactive ORM strategies, highlighting their significance in safeguarding and enhancing your online reputation.

What is Online Reputation Management (ORM)?

Online Reputation Management (ORM) involves controlling how your brand or persona is perceived on various online platforms. It involves monitoring and addressing negative feedback and promoting positive content to establish a favorable online image.

Proactive Online Reputation Management 

Proactive ORM is all about taking preemptive measures to fortify your online reputation before any negative content emerges. You can build a shield against potential reputation threats by creating and promoting positive content like press articles and blogs, engaging with your audience, and maintaining a strong online presence.

Example: A proactive ORM approach involves consistently publishing valuable blog posts, sharing success stories, and fostering a vibrant social media presence.

Reactive Online Reputation Management 

Reactive ORM, on the other hand, comes into play after negative content about you or your brand has already surfaced. It involves addressing negative reviews, comments, or articles to minimize the damage to your online reputation.

Example: Responding promptly to negative feedback and resolving customer complaints in a professional manner.

Whether proactive or reactive, both ORM strategies require addressing negative online links quickly and efficiently. In proactive ORM, it is crucial to constantly monitor negative links that can damage your online reputation. In reactive ORM, immediate action must be taken to remove or suppress negative links once they arise. 

Boosting Online Reputation 

A positive online reputation is a powerful asset. Through online reputation management, you can boost your online reputation by encouraging positive customer reviews, testimonials, and endorsements. This positive reinforcement helps to cultivate trust among potential customers and stakeholders.

The Role of an ORM Agency 

Managing your online reputation effectively can be complex and time-consuming. This is why many individuals and businesses seek the assistance of professional ORM agencies to navigate the intricacies of the digital world. An experienced ORM agency like Digital Nod has the expertise to implement both proactive and reactive strategies, safeguarding and enhancing their clients’ online reputations.


Thus, understanding the difference between proactive and reactive ORM is essential for maintaining a positive online reputation. While reactive ORM is necessary for damage control, proactive ORM offers long-term protection and enhancement. Take the first step towards safeguarding your online reputation by choosing Digital Nod’s top-tier ORM services — it’s a one-stop solution for all your reputation management needs.

Request A Quote


Leave a Reply

  • No products in the cart.