The blue tick of verification has long been a coveted symbol of acceptance on Instagram. The credibility and demand of a blue verification badge on Instagram has not changed in 2021. If anything, the desire to become a part of the verified club on one of the world’s most popular social media sites has only grown. A steady rise in the demand of Instagram verification service supports this fact.

So why is this little blue badge still all the rage? We explore the reasons for its continued desirability below.

As another year passes, the advice for anyone building their personal brand online stays the same; seek verification. Instagram verification doesn’t have a shelf life. There isn’t a single business marketing themselves online that wouldn’t benefit from proudly displaying the blue verification badge on their page. One of the most important elements that Instagram verification can bring to your personal brand is credibility. Unverified accounts can cause potential customers to second guess whether to put their trust in your brand. Trustworthiness is essential for building a follower base, especially in the age of online scams and the number of unscrupulous people that are operating online. 

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Being verified gives your page a seal of approval that no amount of testimonials can match. While customer testimonials can count towards your credibility, being deemed trustworthy by Instagram lets potential customers know that you have been approved by a source that is familiar to them. Verification also establishes your brand as being unique and genuine. It becomes impossible for online imposters to lure away your followers with a fake account when Instagram has confirmed that you are the real deal. 

Another bonus that comes with verification is the early access that your page will be granted to the newest features and updates. Far from being just a satisfying perk, this early access allows you to master new features and integrate them smoothly into your page before your unverified competitors are even aware of them. On the subject of competitors, it’s worth noting that reputed brands will be much more likely to team up for collaborations and promotions if your page is Instagram-approved. 

The allure of having a verified Instagram account hasn’t lessened over time. The reasons for seeking out verification remain just as compelling in 2021 as they were before. With the clear benefits and continued popularity of Instagram verification, it’s easy to understand why verification is still in high demand. While the process can be time-consuming and tedious if you decide to apply yourself, it is indeed worth it. Seeking Instagram verification services with a professional agency like Digital Nod is highly recommended. We can guide you through the verification process and help take your brand to the next level. With Instagram account verification services, you can take your brand to the next level.

Some trends are barely momentary and have already passed before a new craze has appeared to take their place. But other trends reach worldwide popularity because their benefits are endless and continuously growing. Instagram verification has proved itself to be evergreen. It’s here to stay and will continue to be all the rage in 2021 and beyond.

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