TikTok went from being a new video app in 2018 to a worldwide phenomenon just a couple of years later. The Covid lockdowns provided exponential growth to TikTok, making it the household name that it’s today. The platform now boasts a whopping one billion active users every month. And creators who get verified on TikTok get a significantly greater share of attention from these users.
TikTok is the ideal platform for influencers, as short videos can be used to create content in any niche. Food, beauty, comedy, and dance (the heart of TikTok) videos are especially popular on the platform. These brief and captivating videos greatly entertain the younger generations having a very short attention span. And it’s by leveraging this concept that influencers like Khabane Lame (149m followers), Charli D’Amelio (145.9m followers), Bella Poarch (91.3m followers), and many more have become global sensations.
What’s common between all these internet superstars, you ask? Well, for one, they definitely know how to entertain their fans. And secondly, they all have the TikTok verified tick!
What Does the TikTok Verified Tick for Influencers Mean?
The blue checkmark on TikTok tells the world that you are legit. It indicates that TikTok has verified the identity of an account and its owner. The blue tick is usually reserved for accounts with a higher risk of being targeted by copycats or scammers. The nongenuine activities can be as harmless as a fan account or as severe as committing identity theft and fraud.
So, TikTok verification is usually for higher-profile users such as influencers, brands, or celebrities. But the good news is that you do not have to be Addison Rae to get verified on TikTok!
Why Should Influencers Get Verified on TikTok?
There are thousands of content creators on TikTok and even more videos! If influencers want to take their names to the next level, verification is a must. It brings authenticity, credibility, and exposure — critical elements to building a solid brand.
Verification assures followers that the profile claiming to be Kylie Jenner on TikTok does indeed belong to Jenner herself. If you receive a message or other correspondence from this account, it is coming from Jenner. Well, or at least someone who works for her.
At the end of the day, an influencer earns money through TikTok mainly from brand deals and sponsorships. Therefore, authenticity is paramount if you’re using TikTok for marketing a product or service. TikTok verification for influencers offers peace of mind not just for the account holder but also for its followers.
Another critical aspect of a TikTok verified account is the credibility it brings. Credibility speaks of a party’s character and trustworthiness. It is also essential to maintain a positive public image. As verification creates a sense of authenticity, it generates an equal level of credibility for the influencer.
As demonstrated with the biggest names on the platform, the TikTok verified tick brings enhanced exposure. When an account has more exposure, it receives more views, likes, and followers. There are even unconfirmed reports which suggest that the TikTok algorithm favors verified accounts. This means that content from a verified influencer is more likely to show up on a user’s ‘For You’ page.
How to Get Verified on TikTok as an Influencer
Unlike other platforms, there are no official application instructions available from TikTok for the verification process. TikTok uses its own secret systems to reward users who consistently post high-quality content with the blue badge. However, if you’re super famous (as in Tom Cruise-level famous), TikTok would verify you even if you have zero posts! Unfortunately, that’s not the case for most.
Remember, you can’t buy the TikTok verification badge with money (beware of scammers)! But there are certain steps you can take to set yourself on the right path to verification:
Keep Producing Quality Content
Authentic and engaging content is what attracts viewers. It is also the key to audience retention. When trying to determine what videos to film, make decisions based on what resonates the most with your viewers. Else, simply ask your audience to comment or vote on what they would like to see (another great way to boost engagement). Sometimes, it really is as simple as asking a question!
Get Press Coverage
Securing high-quality press coverage can be a little tricky. Large publications usually prefer to curate stories around established influencers and stars. It might seem like a catch-22, but there is a solution. For now, let’s just say you don’t have to be an international giant to secure a press article in outlets seen by millions.
Get Verified on Another Social Media Platform
While there is no clear-cut process to verify a TikTok account, there is, indeed, for other social media platforms. If you’re an influencer, chances are you have accounts on other platforms like Twitter, Instagram, and YouTube. A verified Twitter account, for instance, would certainly help your case in getting verified on TikTok.
It all starts with having an established name or brand. Once a user has generated a notable online presence, the chances for TikTok verification also increase. But the odds are significantly better when the right media agency makes the verification request in your stead.
The Digital Nod Solution
Digital Nod is deemed the world’s go-to social media verification agency, having helped thousands of influencers verify their accounts. If you’re an up-and-coming influencer, we can help you get the blue check on TikTok in no time. Our tried-and-tested TikTok verification service covers all the steps required for a successful application.
First, we would build up your online presence through press articles in leading publications with whom we have direct connections. If needed, we can also help you verify your account on another social media platform first to strengthen your case. Rest assured, if you don’t get the blue tick on TikTok, we’ll refund your money in full!
No one knows what TikTok’s secret system for verification is. But what we do know is that the platform seeks popular and high-quality content creators to bestow the badges upon. It’s all about getting the right attention! And the right media partner is the all-you-need to get the attention you deserve.
So, are you ready to get verified on TikTok and take your influencer game to newer heights? Let us be your partner in this journey!